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Research during COVID-19: Get “in the face” of your consumer without needing to be face-to-face
P&K Research offers a rich variety of remote services to get you the consumer insights you need to keep innovating or renovating your products, readying them for launch.
Our online panels can provide answers at any stage of product development.
Home Use Testing: Home Use testing can be an excellent alternative for quantitative product testing when central location testing is not an option. We are staffed and ready to ship product to members of our community panel and to those of our research partners anywhere in the continental US. Follow a home-use test with our online bulletin board option for added insights into the product experience.
Dig deep into consumer perceptions with the help of our trained moderators using qualitative research approaches. Our online platforms enable us to conduct bulletin boards, live group discussions, ethnographies, and more. Here are a few examples of recent success stories:
Reach out to P&K for help in designing the remote research approach that meets your unique objectives and fits your budget.
Also, please consult with us regarding your need and timing for in-person research, as its viability varies by market and local governmental directives.
Nothing is more important to us than the health and safety of our P&K community: our clients, our staff and our respondents.
- From the onset of this situation, we have been monitoring the ongoing COVID-19 outbreak according to the guidelines and recommendations of the CDC (Centers for Disease Control). As more cases of the coronavirus (COVID-19) continue to spread around the world and within the United States, we would like to take this opportunity to let you know what extra steps we are taking at P&K Research in response to this public health concern.
- We have shared out company-wide the Center of Disease Control (CDC) recommendations for preventative actions. Additionally, employees have been encouraged to stay home if they are not feeling well.
- We will continue to conduct in-person research as long as it is prudent and practical to do so. Our test administration staff is food safety certified, and sanitation has always been our priority. On top of our usual disinfecting protocols, respondents test areas (tables, computers, chairs, etc.) and lobby areas are now being wiped down with sanitizing wipes between each test session. A single-packaged hand wipe is set at every station for the consumers to use before they start their evaluation, and we have placed additional hand sanitizers in the common areas. We are also sanitizing door handles and light switches frequently.
- Furthermore, we have set up our testing rooms to accommodate the 6-feet social distancing guideline for all sessions, we have added questions to our respondent screeners regarding recent travel to the higher risk regions, and are requesting respondents not to report to our test centers if they are not feeling well.
- Should we receive notice of a coronavirus diagnosis within our workforce or communities, we will follow the recommended CDC and local public health guidelines.
- We are monitoring local, state, and federal guidelines and will continue to monitor the CDC and World Health Organization for updates on the spread of the COVID-19 virus and their recommended actions to prevent further contagion.
- We recognize that circumstances may change quickly and may require us to make changes to how we conduct business. We are developing contingency plans and adjusting next steps as developments unfold. These contingency plans include the option of transitioning from in-person to online for qualitative research and replacing central location testing with home-use testing for quantitative research. We will work closely with our clients to devise the best research alternatives in response to changing circumstances.
- Above all, we remain mindful of the utmost priority of ensuring as best we can the health and safety of our clients, respondents, and our staff.