Helping Create the World’s Best Products

P&K’s reputation as a trusted research partner to scores of leading consumer product companies starts with developing a comprehensive understanding of each client’s business. Our goal is simple: Listen, collaborate, design and execute innovative product research that drives strategic objectives and grows the bottom line.

Join us in April at Sensometrics 2018 Conference where we will be giving a talk about:

Segmenting Consumers on the Basis of their Benefit Hierarchy