Rock-Solid Product Testing, Product Research that Fully Integrates R&D and Marketing
Great marketing can’t sell a bad product. And a great product can’t sell itself. Smart companies integrate their product R&D specialists and their marketing teams through solid quantitative and qualitative research and testing that helps boost sales and cement customer loyalty.
P&K Research has been leading the way with groundbreaking, innovative product research and product testing for more than 60 years. We believe the deep relationships we develop with clients result in research that helps clients build stronger relationships with their customers. It’s the reason why so many Fortune 100 companies trust us to help them create the world’s best products.
A Global Partner across a Wide Array of Categories
Clients rely on us to deliver the data and insights they need to launch new products, evaluate existing markets and competitors, and develop new formulas that may save money or grab an increased market share. We’re an end-to-end research partner providing CLT testing, IHUT testing and online through our own facilities across the U.S., and with on-site expertise around the world through key strategic alliances in Europe, Asia, Latin America and Australia.
Our roots are in Food and Beverage, but our expertise includes a vast array of categories, including Restaurant, Personal Care, Home Care, OTC Medicines, Durable Goods and Consumer Services.
Your Single Point of Contact: An Experienced P&K Expert
We’re a one-stop resource, whether you’re looking to bring a new product to market, considering a packaging change or simply seeking to uncover ways to help you gain market share, regionally, nationally or globally. Talk with a member of our highly-experienced team today.
Our Memberships – P & K has a long history of maintaining active memberships and making important contributions to industry groups.