Experts in the Critical Analyses You Need to Succeed in the Marketplace

Your dedicated P&K expert can work closely with your product development and marketing teams using these powerful analytics:

  • Benefit/Claims Prioritization Methods
    – Kano
    – MaxDiff
    – Select and Rank
  • Consumer Segmentation
  • Choice Base Tasks
    – Conjoint
    – MaxDiff
  • Design of Experiment (DOE)
  • Drivers of Liking (DOL)
  • Driver Analyses to Identify Attribute Importance based on Consumer Perceptions
    – Attributable Effects
    – Factor Analysis
    – Graphical Modeling
    – Penalty Analysis
    – Variable Influence Analysis
  • Perceptual Mapping
  • Pricing Exercises/Analyses (Early Stage)
    – Gabor Granger
    – Van Westendorp
  • Regression
  • TURF