The Challenge: A supplier of frozen products to a national chain of Quick Service Restaurants (QSR) wished to replace an ingredient in one of their top sellers due to sourcing constraints. This required P&K ... Read More
The Challenge: P&K’s client was aiming to introduce a retail version of their foodservice cookie dough. They sought three primary outcomes: Assess clarity of preparation instructions Evaluate ease of preparation Learn product quality perceptions ... Read More
The Challenge: A national Quick Service Restaurant (QSR) chain asked P&K to benchmark one of their key products against similar products from three competing chains. In addition to learning about their products’ competitive strengths ... Read More
The Pangborn Sensory Science Symposium is a major conference in the field of sensory and consumer science, convening every two years at alternating locations in North America and Western Europe. This year, the conference took ... Read More
Consumers are increasingly interested in plant-based alternatives to meat and dairy products. The reasons vary such as reducing fat intake or for other perceived health benefits, for a concern with the environmental impact of animal agriculture, or for a variety of other personal reasons. Read more about considerations when conducting plant-based product research here.
Key Takeaways: Testing products in their natural setting is an important complement to more controlled central location testing. However, traditional in-context methods (such as home-use tests) may not capture the consumer’s in-the-moment experience. Typically, ... Read More
P&K Research is a full-service custom consumer market research company, with a focus on product testing. As a member of the Research Management team, this position assists senior staff in managing the execution of consumer research studies end-to-end. The position provides the opportunity to develop an in-depth understanding of market research from the ground up.
This position reports to the CEO or EVP and is responsible for leading a portfolio of client accounts. The ideal candidate will have consumer insights and/or sensory and product testing experience in Consumer Packaged Goods, with a background in quantitative and qualitative research methods. In this client-facing role, the position is expected to strengthen client relationships through excellence in technical knowledge and customer service.
As a member of the Research Management team, this position provides support across multiple accounts, leading or assisting in project management. Under the guidance of senior staff, the role is expected to work independently and to take responsibility for key tasks along the project journey, with the opportunity to learn product research from the ground up.
This Customer Service Recruiter position entails working with existing testers to screen them for potential studies related to new products offered by our clients. A successful candidate will have demonstrated the ability to communicate clearly and effectively while utilizing excellent listening skills.
