As a member of the Research Management team, this position provides support across multiple accounts, assisting in project management. Under the guidance of senior staff, the role is expected to work independently and to take responsibility for key tasks along the project journey, with the opportunity to learn product research from the ground up.
We are currently seeking an Associate Research Strategist in our Research Management Team, which partners with our Client Advisors to spearhead execution of consumer research studies, and manage execution stages of the Study Journey.
Key Takeaways Traditional central location tests present products in controlled environments, often in sensory booths with uniform lighting, minimal noise, and no social interaction among participants. Yet product testing conducted in the absence of Read More >>
The Challenge: Client’s objective was to learn how to modify their marketing strategy to attract new users, based on an understanding of product performance drivers in the category and how consumers segment based on Read More >>