P&K Research is a full-service custom consumer market research company, with a focus on product testing. As a member of the Research Management team, this position assists senior staff in managing the execution of consumer research studies end-to-end. The position provides the opportunity to develop an in-depth understanding of market research from the ground up.
This position reports to the CEO or EVP and is responsible for leading a portfolio of client accounts. The ideal candidate will have consumer insights and/or sensory and product testing experience in Consumer Packaged Goods, with a background in quantitative and qualitative research methods. In this client-facing role, the position is expected to strengthen client relationships through excellence in technical knowledge and customer service.
As a member of the Research Management team, this position provides support across multiple accounts, leading or assisting in project management. Under the guidance of senior staff, the role is expected to work independently and to take responsibility for key tasks along the project journey, with the opportunity to learn product research from the ground up.
This Customer Service Recruiter position entails working with existing testers to screen them for potential studies related to new products offered by our clients. A successful candidate will have demonstrated the ability to communicate clearly and effectively while utilizing excellent listening skills.
Key Takeaways Traditional central location tests present products in controlled environments, often in sensory booths with uniform lighting, minimal noise, and no social interaction among participants. Yet product testing conducted in the absence of Read More >>
The Challenge: Client’s objective was to learn how to modify their marketing strategy to attract new users, based on an understanding of product performance drivers in the category and how consumers segment based on Read More >>