Key Takeaways: Testing products in their natural setting is an important complement to more controlled central location testing. However, traditional in-context methods (such as home-use tests) may not capture the consumer’s in-the-moment experience. Typically, Read More >>
P&K Research is a full-service custom consumer market research company, with a focus on product testing. As a member of the Research Management team, this position assists senior staff in managing the execution of consumer research studies end-to-end. The position provides the opportunity to develop an in-depth understanding of market research from the ground up.
This position reports to the CEO or EVP and is responsible for leading a portfolio of client accounts. The ideal candidate will have consumer insights and/or sensory and product testing experience in Consumer Packaged Goods, with a background in quantitative and qualitative research methods. In this client-facing role, the position is expected to strengthen client relationships through excellence in technical knowledge and customer service.
As a member of the Research Management team, this position provides support across multiple accounts, leading or assisting in project management. Under the guidance of senior staff, the role is expected to work independently and to take responsibility for key tasks along the project journey, with the opportunity to learn product research from the ground up.
This Customer Service Recruiter position entails working with existing testers to screen them for potential studies related to new products offered by our clients. A successful candidate will have demonstrated the ability to communicate clearly and effectively while utilizing excellent listening skills.
Key Takeaways Conducting product testing with children requires special considerations. A child-friendly hedonic scale, such as the 9-pt. super good-super bad scale developed by P&K Research, is recommended for ages 6-12 in place of Read More >>
Key Takeaways Given the high rate of new product launch failures, it is time to rethink the key performance metrics used in product testing. Traditional measures such as average liking ratings and purchase intent Read More >>
Key Takeaways Traditional central location tests present products in controlled environments, often in sensory booths with uniform lighting, minimal noise, and no social interaction among participants. Yet product testing conducted in the absence of Read More >>
The Challenge: As part of a broader cost savings initiative, a leading personal care brand was considering switching an ingredient supplier for one of their top-tier skin care brands. The P&K Solution: An extended Read More >>
The Challenge: The plant-based meat alternative category is growing rapidly, with new competitors entering the market on a regular basis. Our client wanted to ensure that their products met evolving consumer expectations and represented Read More >>
