The Challenge: As part of a broader cost savings initiative, a leading personal care brand was considering switching an ingredient supplier for one of their top-tier skin care brands. The P&K Solution: An extended Read More >>
The Challenge: The plant-based meat alternative category is growing rapidly, with new competitors entering the market on a regular basis. Our client wanted to ensure that their products met evolving consumer expectations and represented Read More >>
The Challenge: Client’s objective was to learn how to modify their marketing strategy to attract new users, based on an understanding of product performance drivers in the category and how consumers segment based on Read More >>
