Observational Insights into the Consumer Experience
Direct observation of consumers interacting with products is a powerful source of insight and discovery. Our Discovery Lab presents eight identical private testing rooms, each room with its own ventilation to control air circulation, prevent fragrance migration and exchange air quickly to reset rooms.
In addition, each room includes:
- Deep sink with temperature-controlled water supply
- Wall-mounted mirror and vanity lighting
- One-way viewing mirror
- Adjacent client viewing room and product preparation area
- Tablet survey completion
- Video recording available
Our Discovery Lab is located at our Chicago headquarters. To schedule testing, please contact us.