Latest Projects

Here is a sample of our latest product testing and product research projects with global clients spanning a variety of product market segments:

  • Sometimes it’s not the deliberate, thought-out answer from consumers that is most interesting, but what consumers  say in the “blink of an eye.” Contact us to find out how we leveraged implicit measures to further strengthen quantitative findings.
  • We partnered with Ohio State University to measure the impact of Virtual Reality.
  • We helped our clients enrich the traditional CLT environment by providing context for the product experience, in one case by turning a testing room into a sports bar, in another case creating an Italian restaurant theme.  
  • We have an app for that! Technology is enabling us to collect more accurate daily diary entries to measure longitudinal product usage behavior.