The Right Research Creates Amazing Products

You will never find a one-size-fits-all solution at P&K. We customize our research to meet your product development and brand goals, and that means fully understanding the end goal from the very start.

When it’s time to begin we use our deep experience in qualitative, quantitative, traditional and in-context research to engage consumers everywhere in the world, in-person and online.

Our experience in food, beverage, personal care and more, coupled with our proven research process and advanced analytics, allows us to deliver deep, actionable insights in a story-telling format.

It’s not data. It’s answers.

P&K Brings the Right Research to Answer the Hard Questions.

What are the unmet consumer needs in your category? What new product offering would differentiate you in a crowded market? Our whitespace solutions help you along the path of innovation, from prioritizing consumer benefits, to identifying key drivers of a liking in category, to establishing the target product profile that can serve as the “North Star” for product development.

Whether you are developing a new product or renovating an existing one, we help guide your product optimization with consumer and product insights enabled by our custom analytics that identify the most promising improvement opportunities.

From conceptual brand promise to findability on shelf, package functionality, and ultimately, actual product use: our solutions uncover how to delight consumers throughout their product experience journey.

Just one change in an ingredient or supplier can save millions of dollars. Yet such changes can risk alienating your brand’s current franchise. Our tools measure the risk/reward trade-off of these cost savings initiatives.
New competitors, changes in consumer preferences and any untested product redesigns you have undertaken in the past may have eroded your position in the marketplace. Our competitive benchmarking methodology can provide the vital insight into the strengths and weaknesses of your current offerings.

Featured Methods

Smart-Speaker Surveys

Capture in-the-moment reactions, hands-free. These surveys are administered through the smart speaker device the consumer has in their home.


Consumers evaluate products at home, but in a virtual group session via Zoom, facilitated by P&K staff and using a test protocol typical of a central location test.


Convert one of our testing rooms into a living room, a bar, or other product use context.  Alternatively, simulate a real-world environment using our virtual immersion pods at our Chicago facility.

Contactless Methods

We have new ways of maintaining research integrity in the age of COVID, including curbside product pick-up for home testing, shipping products to consumers, and drive-in and outdoor testing options.

Traditional Methods


Our four owned/operated test centers, and those of our preferred partners, provide the controlled test environment to dive deep into the drivers of the product experience, be it for food, beverage, personal care, home care or other consumer products.


Gain important insights from consumers as they use your products in a naturalistic setting, at home or away from home. Video feedback and smart speaker surveys can complement traditional after-use surveys in exploring the in-the-moment product experience.


QUAL (in-person or online): Our expert moderation and customized qualitative techniques range from exit interviews after a CLT, to in-depth one-on-one interviews and focus groups. Learn how consumers talk and feel about your product concepts and prototypes.


Use mobile technology to connect with consumers in-the-moment, wherever they are. Ideal for daily diaries that track consumer behavior and product use.

How can we partner with you to help you create your best products?

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