The Right Research Creates Amazing Products
You will never find a one-size-fits-all solution at P&K. We customize our research to meet your product development and brand goals, and that means fully understanding the end goal from the very start.
When it’s time to begin we use our deep experience in qualitative, quantitative, traditional and in-context research to engage consumers everywhere in the world, in-person and online.
Our experience in food, beverage, personal care and more, coupled with our proven research process and advanced analytics, allows us to deliver deep, actionable insights in a story-telling format.
It’s not data. It’s answers.
P&K Brings the Right Research to Answer the Hard Questions.
What are the unmet consumer needs in your category? What new product offering would differentiate you in a crowded market? Our whitespace solutions help you along the path of innovation, from prioritizing consumer benefits, to identifying key drivers of a liking in category, to establishing the target product profile that can serve as the “North Star” for product development.
Whether you are developing a new product or renovating an existing one, we help guide your product optimization with consumer and product insights enabled by our custom analytics that identify the most promising improvement opportunities.
From conceptual brand promise to findability on shelf, package functionality, and ultimately, actual product use: our solutions uncover how to delight consumers throughout their product experience journey.
Featured Methods
Smart-Speaker Surveys
Capture in-the-moment reactions, hands-free. These surveys are administered through the smart speaker device the consumer has in their home.
CLT@HomeSM
Consumers evaluate products at home, but in a virtual group session via Zoom, facilitated by P&K staff and using a test protocol typical of a central location test.
In-Context
Convert one of our testing rooms into a living room, a bar, or other product use context. Alternatively, simulate a real-world environment using our virtual immersion pods at our Chicago facility.
Contactless Methods
We have new ways of maintaining research integrity in the age of COVID, including curbside product pick-up for home testing, shipping products to consumers, and drive-in and outdoor testing options.
Traditional Methods
CLT
Our four owned/operated test centers, and those of our preferred partners, provide the controlled test environment to dive deep into the drivers of the product experience, be it for food, beverage, personal care, home care or other consumer products.
HUT
Gain important insights from consumers as they use your products in a naturalistic setting, at home or away from home. Video feedback and smart speaker surveys can complement traditional after-use surveys in exploring the in-the-moment product experience.
QUAL
QUAL (in-person or online): Our expert moderation and customized qualitative techniques range from exit interviews after a CLT, to in-depth one-on-one interviews and focus groups. Learn how consumers talk and feel about your product concepts and prototypes.
MOBILE
Use mobile technology to connect with consumers in-the-moment, wherever they are. Ideal for daily diaries that track consumer behavior and product use.