Dr. Juan Martinez

Years in Industry:
20

History:
Prior to joining P&K, Juan spent 12 years with the Marketing Sciences Division at Ipsos/Synovate, working with clients in diverse industry sectors such as CPG, Financial Services, Food & Restaurant Services, and many others. Prior to that, Juan worked in marketing strategy and sales optimization for pharma and medical device manufacturers while at a consulting firm in Chicago.

P&K Role:
Juan has expertise in a wide range of statistical methods applied to market research issues, such as Consumer Segmentation, Market Landscape, Conjoint Methods, Driver Analysis, etc. Juan also provides expertise in the operations areas of automation and process improvement.

Education:
PhD in Theoretical Physics from the University of Illinois at Urbana-Champaign. MBA, with emphasis on quantitative methods in Marketing and Finance, from the University of Nebraska-Lincoln.

Insight:
“Study design is one of the most important, if not the most important, part of the research process. Collaboration between statistical analysts and client domain knowledge experts is fundamental at this early stage to ensure that the design addresses the relevant business issues. No amount of sophisticated statistical technique and high caliber computational machinery will extract useful information from a design that is ill-suited to the client’s needs. Paraphrasing John Tukey, an approximate answer to the right question is more useful than an exact answer to the wrong question”