Years in Industry:
George is a Brand and Marketing Strategist with an extensive record of market research and development strategies for Fortune 1000 companies in the U.S. as well as in global markets. George has an excellent understanding of corporate business practices and socioeconomic issues that affect successful market penetration. George is a results-driven professional who uses energy, creativity and extensive networking capabilities to conduct research that grows clients’ market share in diverse and ever-changing surroundings.
George leads a diverse portfolio of client accounts, providing senior-level management, design, and execution of global market research studies. George also moderates qualitative research and is P&K’s expert in the process of gaining Institutional Review Board approval for projects that require it.
BA in English from Jackson State University
Moderator/Qualitative Research certification from Burke Institute
My favorite quote: “The goal is to transform data into information, and information into insight.” – Carly Fiorina