Patti Wojnicz 
Executive Vice President, Research Strategy

Years in Industry:
17

History:
Patti’s entire consumer insights career has been on the supplier side, with a focus on product testing. Prior to P&K, she worked at TNS/Kantar and Ipsos.

P&K Role:
Patti leads a team that provides support in fostering operational efficiency, report writing and advanced statistical analysis. Patti leads by example and excels at professional training and development. At the same time she has a keen analytic sense, particularly for how to communicate complex analytics in an easy to understand way both in writing and in person.

Education:
BS in Information Systems, Elmhurst College

Insight:
When interpreting data and analytics, having a holistic understanding of why a piece of research is being conducted is essential in order to provide insightful observations and recommendations. I continually stress this message when training and mentoring others. Before even looking at data results, my first question is always: “What are the background and objectives?”