Sam Lange
Director, Research Strategy

Years in Industry:

Sam started her career at P&K in 2010

P&K Role:
With a diligent work ethic and a record of long-term client relationships, Sam takes on complex research initiatives and utilizes her sensory and consumer insights experience to deliver results that help clients make effective business decisions. Her expertise covers a wide range of quantitative sensory and consumer research methods, which she utilizes to provide actionable insights to her clients. During her time at P&K, she has had consistent success executing studies with challenging protocols and is also P&K’s expert on the specific rules and regulations of alcohol testing.

B.S. in Psychology, University of Kentucky

Finding the right answers starts with asking the right questions. My favorite part of my job is digesting the data to understand what the consumers’ needs are, and providing an easy to understand summary of the results so that clients can make the necessary changes in order to improve their product.