Flexible, Customized Approaches That Lead to “Ah-ha!” Moments
Qualitative Research needs have evolved well beyond typical focus groups or IDIs. Innovative new methodologies, developed in close collaboration with client R&D and marketing teams, uncover new insights and intelligence that better inform product development and foster successful product reformulation.
One of the new methodologies is P&K’s Sensory Signal Discovery Approach that delivers the kind of detailed consumer use insights that can mean the difference between a successful, profitable new product launch and a costly failure.
P&K’s full suite of qualitative offerings includes:
- Focus Groups
- IDIs (In-Depth Interviews)
- P&K’s Sensory Signal Discovery Approach
- Online Digital Services
- In-depth consumer experience observation
- Video streaming
- Online Bulletin Board Discussions / Online Forums
Facility Set-Ups That Provide Optimal Insight into the Consumer Experience
Our range of facilities easily accommodate customized and innovative methodologies. These set-ups allow for intimate consumer interaction and observation, and simulate the at-home product usage experience in a controlled lab setting.
See our latest Case Study on how to identify sensory signals that indicate product success.