Dr. Richard Popper
Years in Industry:
Marketing Research and Innovation at Ocean Spray; Behavioral Research at U.S. Army Natick RD&E Center
Prior to becoming CEO, Richard was responsible for driving innovation and ensuring enhanced levels of insight and actionability for P&K’s clients through scientific excellence. Richard is a prominent contributor to a number of professional societies, has published over 25 journal articles and book chapters, and serves on the editorial boards of several technical journals.
PhD in Experimental Psychology, Columbia University
“One of my favorite quotes is, ‘If you don’t know where you are going, any road will take you there.’ In research, as in life, it is important to have direction, and for P&K this means focusing closely on the client’s business question and designing scientifically sound research to answer it.”