Jeff Kerr

Senior Vice President, Client Services

Years in Industry:

30+

History:

Prior to joining P&K, Jeff had an extended tenure with Research International and subsequently Socratic Technologies. His responsibilities included consumer insights, advertising research, as well as product testing, across a wide array of consumer and B2B categories.

P&K Role:

Jeff joined P&K in 2010. He leverages his wealth of experience to ensure that each client receives the full value of P&K’s innovative research design and execution along with critical, actionable insights that enhance brand and the bottom line.

Education:

BS and MBA, Penn State University; Certificate in Applied Sensory & Consumer Science, University of California - Davis

Insight:

“Product Development and Consumer Insights should follow a holistic research approach. Along with consumers’ direct interaction with the product on its sensory characteristics, it is important to understand how the product aligns with product positioning and fits into the company portfolio.”